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Moral Markets

How Knowledge and Affluence Change Consumers and Products

Bibliographic Data

ID23539166
AuthorsNico Stehr
Year2015
Pages288
Publication date2015-12-03
Open AccessNo
TypeBOOK
VenueMoral Markets (SOURCE_BOOK)
PublisherRoutledge (PUBLISHER • GB)
DOI10.4324/9781315633404
OpenAlexW4247910670
Open LibraryOL53981011M
ISBN9781315633404
LanguageEN
Citations received2

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

Business · Religion and Society Interactions · Weber, Simmel, Sociological Theory

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Unique citing works2
Citations per year1
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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