Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Bibliographic Data
| ID | 23543711 |
|---|---|
| Editors | Wilson Ozuem (0000-0002-0337-1419), Silvia Ranfagni (0000-0002-1546-3070), Cindy Millman (0000-0002-3670-7249) |
| Year | 2025 |
| Publication date | 2025-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Sustainable Digital Marketing for Fashion and Luxury Brands (SOURCE_BOOK) |
| Publisher | Springer Nature Switzerland (PUBLISHER) |
| DOI | 10.1007/978-3-031-82467-8 |
| OpenAlex | W4410919575 |
| ISBN | 9783031824678 |
| Language | EN |
Advertising · Business · Clothing · Commerce · Digital marketing · Fast fashion · Geography · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |