Marketing Madness
A Survival Guide for a Consumer Society
Bibliographic Data
| ID | 23553608 |
|---|---|
| Authors | Michael F Jacobson (0000-0001-6502-2903), Laurie Ann Mazur, Ralph Nader, Michael Jacobson (0000-0002-7620-104X) |
| Year | 2019 |
| Pages | 262 |
| Publication date | 2019-03-11 |
| Open Access | No |
| Type | BOOK |
| Venue | Marketing Madness (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780429038938 |
| OpenAlex | W4243861681 |
| ISBN | 9780429038938 |
| Open Library | OL54011574M |
| Language | EN |
In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team-and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C
Business · Psychology of Social Influence · Advertising · États-Unis · Marketing · Psychological aspects · Psychological aspects of Advertising · Psychological aspects of Marketing · Publicité · Social aspects · Social aspects of Advertising · Social aspects of Marketing · united states
| Highly cited | No |
|---|