Evaluation of Los Angeles County's WhyWeRise Mental Health Campaign
Bibliographic Data
| ID | 23554168 |
|---|---|
| Authors | Rebecca Collins (0000-0002-5168-8429), Nicole Eberhart, Rachana Seelam, Rebecca De Guttry, Matthew Mizel |
| Year | 2020 |
| Publication date | 2020-01-01 |
| Open Access | No |
| Type | BOOK |
| Publisher | RAND Corporation (PUBLISHER • US) |
| DOI | 10.7249/rr4441 |
| OpenAlex | W3014553344 |
| Language | EN |
Interviews and a survey indicate that WhyWeRise, a social marketing campaign promoting community engagement with mental health issues, reached at least 30 percent of Los Angeles County youth ages 14–24 and mobilized them to improve societal support for those experiencing mental health challenges. Those exposed to the campaign were more likely than those unexposed to feel empowered to change how their communities deal with mental health issues.
Community engagement · Environmental health · Mental health · Political science · Psychiatry · Public relations · Community Health and Development · Digital Mental Health Interventions · Impact of Technology on Adolescents · Medicine · Psychology · Gerontology
| Citation velocity | historical |
|---|---|
| Highly cited | No |