Sport and Social Media in Business and Society
Bibliographic Data
| ID | 23554253 |
|---|---|
| Authors | Gashaw Abeza (0000-0002-6230-8487), Ryan King-White (0000-0001-7627-2254) |
| Year | 2023 |
| Publication date | 2023-11-09 |
| Open Access | No |
| Type | BOOK |
| Venue | Sport and Social Media in Business and Society (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9781003358398 |
| OpenAlex | W4388540067 |
| ISBN | 9781003358398 |
| Language | EN |
| Citations received | 2 |
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs. This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.
Business · Media studies · Political science · Social media · Sociology · Digital Games and Media · Sports Analytics and Performance · Sports, Gender, and Society
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |