Alphabet
The Becoming of Google
Bibliographic Data
| ID | 23555669 |
|---|---|
| Authors | Micky Lee |
| Year | 2019 |
| Publication date | 2019-05-14 |
| Open Access | No |
| Type | BOOK |
| Venue | Alphabet (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780429242939 |
| OpenAlex | W4252762573 |
| ISBN | 9780429242939 |
| Open Library | OL40082905M |
| Language | EN |
| Citations received | 2 |
Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.
Alphabet · Linguistics · Computer Science · Consumer behavior in food and health · Diabetes Treatment and Management · Philosophy · Alphabet Inc · Business & Economics · Economics · General · Google · Industries
| Citations per year | 1 |
|---|---|
| Citation span | 2024 - 2025 (2) |
| Highly cited | No |