H2H Marketing

Case Studies on Human-to-Human Marketing

Bibliographic Data

ID23556771
EditorsPhilip Kotler, Waldemar Pfoertsch (0000-0001-6124-2378), Uwe Sponholz, Maximilian Haas (0000-0001-7237-9767)
Year2023
Publication date2023-01-01
Open AccessYes
TypeBOOK
VenueH2H Marketing (SOURCE_BOOK)
PublisherSpringer International Publishing (PUBLISHER • SG)
DOI10.1007/978-3-031-22393-8
OpenAlexW4384789256
ISBN9783031223938
LanguageEN

Tools

Open DOIOpen Access