Soft power and corporate imperialism

Maintaining British influence

Dados Bibliográficos

ID2357441
AutoresEmma Bell (0000-0001-6382-1162)
Ano2016
Volume57
Fascículo4
Páginas75-86
Data de publicação2016-04-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoRace & Class (JOURNAL)
Identificadores do periódicoISSN: 0306-3968 • E-ISSN: 1741-3125
EditoraSAGE Publications Inc (PUBLISHER)
DOI10.1177/0306396815624865
OpenAlexW2315822012
IdiomaEN
Citações recebidas11
Referências citadas15

It is often suggested that Britain has lost its great power status since the fall of Empire. Yet, whilst its military and economic power has undoubtedly been weakened, it continues to exert power and influence and to promote national interests via the exercise of both hard and soft power. Far from representing a novel strategy, this simultaneous deployment of both forms of power may be considered as a continuation of the dual imperial strategy of gunboat diplomacy and winning hearts and minds at home and abroad. Yet, the postcolonial era does represent some novelty: as was clear under the Conservative-led coalition and is now evident under a Conservative majority government, soft power is no longer exercised principally via cultural diplomacy, through, for example, the British Council, but increasingly via large companies which promote British economic and political interests through corporate imperialism

Diplomacy · Dual (grammatical number · Economics · Economy · Government (linguistics · Hard power · Novelty · Political economy · Political science · Politics · Power (physics · Sociology · Soft power · Law · Politics and Conflicts in Afghanistan, Pakistan, and Middle East · Psychology