Breakthrough Strategies
Bibliographic Data
| ID | 23589346 |
|---|---|
| Authors | Adrián A Caldart (AESE Business School, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-22 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom120004 |
| OpenAlex | W4253701588 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 1 |
Business strategies are characterized as a Breakthrough Strategy as long as they accomplish two essential conditions: to enable the firm to create a new value proposition that challenges the traditional key success factors of the industry and/or redefines the structure of the industry; to be highly successful in the marketplace.
Business · Computer security · Industrial organization · Key (lock) · Knowledge management · Process management · Proposition · Value (mathematics) · Value proposition · Business Strategy and Innovation · Computer Science · Entrepreneurship Studies and Influences · Innovation and Knowledge Management · Marketing
| Highly cited | No |
|---|