Measurement and Scaling
Bibliographic Data
| ID | 23594168 |
|---|---|
| Authors | Rudolf R Sinkovics (0000-0002-4471-5054, University of Manchester), Yong Kyu Lew (0000-0002-3496-7581, University of Manchester) |
| Year | 2015 |
| Pages | 1-3 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090311 |
| OpenAlex | W1536542410 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
This article discusses the issues of measurement and scaling for marketing research.
Geometry · Scaling · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Environmental Science · Management and Marketing Education · Mathematics
| Highly cited | No |
|---|