Forecasting
Bibliographic Data
| ID | 23594232 |
|---|---|
| Authors | Michael Greatorex (University of Manchester), Jim Freeman (University of Manchester) |
| Year | 2015 |
| Pages | 1-3 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090452 |
| OpenAlex | W4243370604 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 1 |
Forecasts, implicit or explicit, are used every time a marketing decision is made.
| Highly cited | No |
|---|