Construct Equivalence
Bibliographic Data
| ID | 23596232 |
|---|---|
| Authors | Andrew Lindridge (0000-0001-7818-5410, The Open University, corresponding author) |
| Year | 2015 |
| Pages | 1-3 |
| Publication date | 2015-01-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090375 |
| OpenAlex | W4238615892 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 7 |
Construct equivalence aims to identify whether the constructs being measured in a cross‐cultural/societal study hold the same meaning and value in the different cultures/societies being researched. The methodological requirement for construct equivalence arose from Campbell's (1964) observation that a major cross‐cultural/societal methodological problem was falsely attributing behavioural differences to cultural/societal causes. In this article we explore the difference components that form construct equivalence and their relevance to marketing research and methodological implications.
Construct (python library) · Epistemology · Equivalence (formal languages) · Meaning (existential) · Political science · Pure mathematics · Relevance (law) · Sociology · Value (mathematics) · Cognitive and psychological constructs research · Computer Science · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Mathematics · Psychology · Social Psychology
| Citation velocity | historical |
|---|---|
| Highly cited | No |