Bundling
Bibliographic Data
| ID | 23600971 |
|---|---|
| Authors | Robert E McAuliffe (Babson College, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom080110 |
| OpenAlex | W4256506046 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 3 |
The concept of commodity bundling is defined.
Computer Science · Consumer Market Behavior and Pricing · Digital Platforms and Economics · ICT Impact and Policies
| Highly cited | No |
|---|