Still Images, Moving Images
Movie Posters and Film Spectatorship in Colonial West Africa
Datos Bibliográficos
| ID | 23601014 |
|---|---|
| Autores | Odile Goerg (autor de correspondencia) |
| Año | 2025 |
| Páginas | 129-146 |
| Fecha de publicación | 2025-11-06 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | CHAPTER |
| Revista | African Literature in Transition : Volume 3 (SOURCE_BOOK) |
| Editorial | Cambridge University Press (PUBLISHER • US) |
| DOI | 10.1017/9781009622318.008 |
| OpenAlex | W4415448652 |
| ISBN | 9781009622318 |
| Idioma | EN |
| Referencias citadas | 12 |
In colonial West Africa, where the level of literacy, in European language, was low, movies served as an accessible means to convey attitudes, ideas or stories. This chapter addresses the dialogue between movies and the written text (posters, advertisements, etc) to explore the ways in which African film spectators made sense of foreign images brought to them on screens. Urban movie goers read newspapers to look for schedules or film reviews, and the general public depended on posters displayed in front of movie theaters and also on word of mouth for information about movies. Sometimes posters were printed locally but most of them came with the movies, conveying foreign cultural messages which passers-by had to decipher according to their own cultures and cinematographic knowledge.
Colonialism · DECIPHER · Front (military) · Movie theater · Newspaper · Word (group theory) · Cinema and Media Studies
| Velocidad de citación | historical |
|---|---|
| Altamente citado | No |