Service‐Dominant Logic

Vargo and Lusch's seminal paper proposed a new dominant logic for marketing that transcends the traditional goods‐dominant logic that marketing inherited from economics. Service‐dominant ( S‐D ) logic is the term which this new dominant logic was subsequently titled. Ten foundational premises form the basis of S‐D logic. In S‐D logic, service is the fundamental basis of exchange; operant resources are the main source of competitive advantage; co‐creation of value is a central premise with value being created collaboratively through the interaction that occurs in networks. S‐D logic is fundamentally relational in nature.

Business · Epistemology · Knowledge management · Premise · Service (business) · Service-dominant logic · Value (mathematics) · Business Strategy and Innovation · Computer Science · Customer Service Quality and Loyalty · Marketing · Philosophy · Service and Product Innovation · Theoretical Computer Science

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