Complementary Products
Bibliographic Data
| ID | 23612910 |
|---|---|
| Authors | Stephanos Avgeropoulos, Tanya Sammut‐Bonnici (0000-0003-3411-376X, University of Malta), John Mcgee (University of Warwick) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom120105 |
| OpenAlex | W4247169082 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 3 |
Complementary products or services are utilized in combination with one another. Typically, a complementary good has limited significance when used alone but, when used with its complementary products, its overall utility increases. Examples of complements are cars and tiers, tablets and applications, printers and ink cartridges. Complementary products can be a significant part of a company's product portfolio with important implications for competitive advantage.
Business · Competitive advantage · Portfolio · Product (mathematics) · Business Strategy and Innovation · Computer Science · Digital Platforms and Economics · Marketing · Mathematics
| Citation velocity | historical |
|---|---|
| Highly cited | No |