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Resumo

This article examines the contemporary efforts of ethnography to situate itself in relation to broader currents of social and cultural theory. It argues that ethnography is undergoing a period of significant redefinition, moving beyond its traditional focus on localized cultures to engage with more complex and interconnected global processes. Marcus explores how ethnographers are grappling with issues of representation, power, and the changing nature of fieldwork in a world increasingly shaped by globalization, media, and new technologies. He discusses the challenges of representing the "whole" in ethnographic writing, advocating for a more reflexive and multi-sited approach that acknowledges the partial and situated nature of ethnographic knowledge. The article also considers the relationship between ethnography and other disciplines, such as history, literary criticism, and cultural studies, suggesting that ethnography can contribute to a more nuanced understanding of contemporary social and cultural phenomena.

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