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A Fading Aztec Sun

The Mexican opposition and the politics of everyday fear in 1994

Bibliographic Data

ID2361669
AuthorsJames H Mcdonald (University of Texas at San Antonio, USA, corresponding author)
Year1997
Volume17
Issue3
Pages263-292
Publication date1997-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCritique of Anthropology (JOURNAL)
Journal identifiersISSN: 0308-275X • E-ISSN: 1460-3721
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0308275x9701700304
OpenAlexW1998051970
LanguageEN
Citations received4
References cited33

■ This article examines the changing nature of contemporary political discourse in Mexico. The traditional nationalist political discourse centered on issues of sovereignty and social justice, carefully cultivated and controlled by the Insititutional Revolutionary Party (PRI) to legitimize its dominant position in a one-party corporate state. Using the 1994 presidential elections as my entry point, I argue that the PRI has undergone a semiotic metamorphosis, shedding nationalist rhetoric and image in favor of global ones. Its discourse has evolved as the domestic socio-economic situation has devolved. Central to this project is the redefinition of national identity. As Chatterjee (1993: 21) observes, 'nation- ness is virtually inseparable from political consciousness'. The PRI is establishing new sets of institutional myths about the relationship between prosperity, the free market and globalization. Complementing its symbolic rebirth is a redefin ition of danger in a stark survivalist narrative - the politics of everyday fear. Presi dent Carlos Salinas's (1988-94) message emphasized that traditional nationalist economic policies were dangerous, and that Mexico could only survive through economic globalism. Over the course of his term, he was able to disarm the nationalist symbolism of the leftist opposition candidate, Cuauhtémoc Cárdenas, with an equally powerful integrationist utopian discourse that promised pros perity, especially to the middle class. I conclude by noting that there is a pro nounced disjuncture between material conditions and the historically imagined identity of Mexicans that signifies a break between the nation and the state. Out of the detritus of economic reform, a critical project facing Mexicans is to reimagine what it means to be Mexican and carry forward a sense of social justice in the new global economic order

Globalism · National identity · Nationalism · Opposition (politics · Political economy · Political science · Politics · Rhetoric · Sociology · Gender Studies · Globalization and Cultural Identity · Law · Philippine History and Culture · Social and Cultural Dynamics

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Unique citing works2
Citations per year0,15
Citation span1999 - 2002 (4)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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