D orfman– S teiner Condition
Bibliographic Data
| ID | 23617857 |
|---|---|
| Authors | Robert E McAuliffe (Gleason (United States), corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom080141 |
| OpenAlex | W1517242277 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 2 |
Dorfman and Steiner considered the case where the demand for a monopolist's product is affected by both price and advertising and asked what the optimal (profit‐maximizing) combination of price adjustments and advertising might be.
Advertising · Business · Economics · Microeconomics · Profit (economics) · Computer Science · Consumer Market Behavior and Pricing · Digital Platforms and Economics · Merger and Competition Analysis
| Highly cited | No |
|---|