Market Orientation
Bibliographic Data
| ID | 23619599 |
|---|---|
| Authors | Dale Littler (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-1 |
| Publication date | 2015-01-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090510 |
| OpenAlex | W4249896904 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 4 |
Market orientation in general suggests that organizations are outward looking, collect intelligence on competitors and customers, and disseminate this information throughout the organization.
Business · Geometry · Market Orientation · Orientation (vector space) · Business Strategy and Innovation · Competitive and Knowledge Intelligence · Innovation and Knowledge Management · Marketing · Materials Science · Mathematics
| Citation velocity | historical |
|---|---|
| Highly cited | No |