Marketing Organization
Bibliographic Data
| ID | 23619682 |
|---|---|
| Authors | Dale Littler (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090522 |
| OpenAlex | W4246354413 |
| ISBN | 9781118785317 |
| Language | EN |
In the early stages, many of the activities now associated with M arketing would have been undertaken by a number of different functions, often in an uncoordinated manner.
Business · Computer Science · Corporate Governance and Management · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |