International Marketing Research
Bibliographic Data
| ID | 23626566 |
|---|---|
| Authors | Michael Greatorex (University of Manchester, corresponding author) |
| Year | 2015 |
| Pages | 1-2 |
| Publication date | 2015-01-21 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Encyclopedia of Management (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118785317.weom090486 |
| OpenAlex | W1561076262 |
| ISBN | 9781118785317 |
| Language | EN |
| References cited | 1 |
International marketing research is intended to aid Marketing decisions involving more than one country.
Business · International marketing · Marketing research · Computer Science · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Customer Service Quality and Loyalty · Marketing
| Highly cited | No |
|---|