Survey Techniques
Bibliographic Data
| ID | 23628269 |
|---|---|
| Authors | Eric Kerr (0000-0003-1460-5513, National University of Singapore, corresponding author), Eric T Kerr |
| Year | 2017 |
| Pages | 1-3 |
| Publication date | 2017-12-04 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Wiley Blackwell Encyclopedia of Social Theory (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118430873.est0769 |
| OpenAlex | W4253011088 |
| ISBN | 9781118430873 |
| Language | EN |
| References cited | 5 |
Survey techniques are methods used in behavioral and social sciences. Rather than acquiring information about every individual in a population, a sample is used to estimate the traits and opinions of a particular population. Advances in probabilistic sampling in the 1930s and 1940s allowed researchers to use formal survey techniques to study large populations relatively easily. These techniques are valued by researchers for being reasonably accurate, relatively inexpensive, and fast. In recent years, information technologies such as mobile phones and the World Wide Web have rapidly expanded the use of surveys by researchers and improved access for participants. Researchers across diverse areas including government bodies, market researchers, business, as well as psychologists, sociologists, researchers in health and medicine, philosophers, and many others, routinely make use of these techniques.
Data science · Government (linguistics) · Population · Sample (material) · Sociology · Statistics · Survey methodology · Survey sampling · Computational and Text Analysis Methods · Computer Science · Contemporary Sociological Theory and Practice · Mathematics · Social and Cultural Dynamics
| Highly cited | No |
|---|