Researching Emotion in Television

The final chapter considers how the industry values the concept of emotion by drawing on interviews with those working within the UK/Irish television industry. It begins with a consideration of the role of ethnography within television studies and outlines the initial set-up of a small-scale case study. In asking questions about emotion and its value within television industry, this chapter reiterates many of the theoretical assertions made in the first half of the book. The value in conducting interviews of this kind is clear in that it allows one to pursue ideas further and to consider more carefully what are often abstract concepts. The chapter concludes with advice to students or first-time researchers on how to conduct a small-scale case study on emotion and television.

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