Plastic Years
Bibliographic Data
| ID | 23637138 |
|---|---|
| Authors | Erik Barnouw (corresponding author) |
| Year | 1990 |
| Pages | 97-148 |
| Publication date | 1990-05-31 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | CHAPTER |
| Venue | Tube of plenty (SOURCE_BOOK) |
| Publisher | Oxford University PressNew York, NY (PUBLISHER) |
| DOI | 10.1093/oso/9780195064834.003.0003 |
| OpenAlex | W4388259497 |
| ISBN | 9780195064834 |
| Language | EN |
In 1945, as peace came, it was possible to discern an explosive set of circumstances. Electronic assembly lines, freed from production of electronic war matériel, were ready to turn out picture tubes and television sets. Consumers, long confronted by wartime shortages and rationing, had accumulated savings and were ready to buy. Manufacturers of many kinds, ready to switch from armaments back to consumer goods, were eager to advertise. The situation awaited a catalyst, a signal. It came with surprising suddenness.
Advertising · Business · Commerce · Economic shortage · Explosive material · Government (linguistics) · Political science · Rationing · Chemistry · Communism, Protests, Social Movements · Engineering · French Historical and Cultural Studies · Italian Fascism and Post-war Society · Law · Philosophy
| Citation velocity | historical |
|---|---|
| Highly cited | No |