Dados Bibliográficos

AUTOR(ES) Terence E McDonnell , Iddo Tavory , Christopher A. Bail
AFILIAÇÃO(ÕES) University of Notre Dame, Notre Dame, IN, USA, Department of Oral and Maxillofacial Pathology, Radiology and Medicine New York University College of Dentistry New York 10010, Duke University, Durham, NC, USA
ANO 2017
TIPO Artigo
PERIÓDICO Sociological Theory
ISSN 0735-2751
E-ISSN 1467-9558
EDITORA Annual Reviews (United States)
DOI 10.1177/0735275117692837
CITAÇÕES 47
ADICIONADO EM 2025-08-18
MD5 2411b0de6e8292f87fcc94a9849c5acb

Resumo

The metaphor of resonance often describes the fit between a message and an audience's worldviews. Yet scholars have largely ignored the cognitive processes audiences use to interpret messages and interactions that determine why certain messages and other cultural objects appeal to some but not others. Drawing on pragmatism, we argue that resonance occurs as cultural objects help people puzzle through practical challenges they face or construct. We discuss how cognitive distance and the process of emotional reasoning shape the likelihood of cultural resonance. We argue resonance is an emergent process structured by interactions between individuals that shape each other's interpretation of cultural objects, diffuse objects through interactional circuits, and create opportunities for resonance among people facing similarly shaped problems. Our approach thus identifies new processes at micro, meso, and macro levels of analysis that shape resonance and describes the pathways that might allow resonance to crystallize into broader mobilization and social change.

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