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Augmented Reality

Bibliographic Data

ID23642147
AuthorsJohn V Pavlik (0000-0002-9899-0940, Rutgers, the State University of New Jersey, corresponding author)
Year2016
Pages1-5
Publication date2016-10-23
Open AccessYes
TypeCHAPTER
VenueThe International Encyclopedia of Communication Theory and Philosophy (SOURCE_BOOK)
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781118766804.wbiect001
OpenAlexW4239990056
ISBN9781118766804
LanguageEN

Augmented reality (AR) is an emerging medium of communication. AR involves the overlaying of digital content onto the individual's direct experience of reality. This entry examines the nature of augmented reality, its history, key concepts, and central figures. The entry also examines the evolving AR user experience and technology as well as the implications for communication.

Aesthetics · Art · Augmented reality · Computer security · Computer-mediated reality · Digital content · Human–computer interaction · Key (lock) · Mixed reality · Multimedia · Overlay · Augmented Reality Applications · Computer Science · Digital Marketing and Social Media

Highly citedNo

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