Place Marketing
Bibliographic Data
| ID | 23648442 |
|---|---|
| Authors | R Paddison (0000-0002-4268-1487, University of Glasgow, corresponding author) |
| Year | 2019 |
| Pages | 1-5 |
| Publication date | 2019-04-15 |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | The Wiley Blackwell Encyclopedia of Urban and Regional Studies (SOURCE_BOOK) |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/9781118568446.eurs0239 |
| OpenAlex | W4250106494 |
| ISBN | 9781118568446 |
| Language | EN |
| References cited | 16 |
Place marketing has become a universalized technique of urban neoliberalism aimed at reimaging the city. While its immediate goal is to bolster the competitive position of the city in attracting inward investment, its exercise is avowedly political, both in how cities are reimagined and in its implications for the multiple publics comprising the city.
Advertising · Business · Investment (military) · Neoliberalism (international relations) · Political economy · Political science · Politics · Position (finance) · Publics · Sociology · Consumer Retail Behavior Studies · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Law · Marketing
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| Highly cited | No |
|---|