Multimodality in Health Communication

Bibliographic Data

ID23649491
AuthorsCindie Aaen Maagaard (0000-0002-6035-1369, corresponding author)
Year2025
Pages1-5
Publication date2025-12-02
Open AccessYes
TypeCHAPTER
VenueEncyclopedia of Applied Linguistics (SOURCE_BOOK)
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781405198431.wbeal20827
OpenAlexW4416918040
ISBN9781405198431
LanguageEN
References cited24

Health is a dynamic and multidimensional concept that is central to many aspects of human life. This entry presents multimodality in health communication both as practice and as a vast, interdisciplinary field concerned with how multiple modes, or meaning‐making resources, are used by health professionals, patients, care partners, and others to communicate about health, well‐being, and illness. The entry gives a brief introduction to text‐based and interaction‐based research areas, then explains more in‐depth how the methodology of multimodal social semiotics approaches health communication. To illustrate a variety of issues addressed by this methodology, the entry then offers three examples of, respectively, practitioner–patient relations, patients' illness narratives on social media, and a project on cultural influences on health promotion in global contexts.

Field (mathematics) · Health care · Health communication · Multimodality · Narrative · Semiotics · Variety (cybernetics)

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