Dados Bibliográficos

AUTOR(ES) Russell W. Belk , Steven M. Kates
AFILIAÇÃO(ÕES) The University of Utah, Monash University
ANO 2001
TIPO Artigo
PERIÓDICO Journal of Contemporary Ethnography
ISSN 0891-2416
E-ISSN 1552-5414
EDITORA Annual Reviews (United States)
DOI 10.1177/089124101030004003
CITAÇÕES 29
ADICIONADO EM 2025-08-18
MD5 290561c6d85b014089a1226b29cdb25e

Resumo

Lesbian and Gay Pride Day (LGPD) is investigated as a collective ritual of consumer resistance. Over the period of four years, five LGPD festivals were attended and participant observed. Furthermore, to provide a more in-depth perspective on the meanings of this celebration for consumers, forty-four gay men were interviewed about the festival. Emergent findings reveal the festival as a carnivalesque celebration of excess, a construction of authenticity, and a contested commercialized experience. Overall, we interpret LGPD as a complex, multilayered form of consumption-related cultural resistance that raises awareness of social injustice and discursively informs social meanings in everyday life outside the festival.

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