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Toward a Phenomenological Understanding of Internet-Mediated Meme-ing as a Lived Experience in Social Distancing via Autoethnography

Bibliographic Data

ID2365731
AuthorsNingfeng Zhang (0000-0001-6298-3784, Aalto University, corresponding author)
Year2024
Volume53
Issue2
Pages181-211
Publication date2024-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Contemporary Ethnography (JOURNAL)
Journal identifiersISSN: 0891-2416 • E-ISSN: 1552-5414
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/08912416231216980
OpenAlexW4389789580
LanguageEN
Citations received3
References cited43

As the COVID-19 pandemic and subsequent social distancing measures have rendered online communication a "new normal" in the post-pandemic era, the production and consumption of internet memes have also emerged as a significant communicative paradigm in this context. However, academic discourses on internet-mediated meme-ing have tended to focus on socially oriented macro-perspectives with a pursuit of positivistic objectivity, leaving the experiential and subjective aspects of "everyday internet-mediated meme-ing" vis-à-vis individuals in a lifeworld less explored. To address this gap, this study uses structured vignette analysis (SVA) coupled with individual-oriented phenomenological reflexivity to elaborate on how internet-mediated meme-ing reveals itself as a meaningful lived experience for a "solitary conscious self" in the overall context of social distancing. It seeks to demonstrate the phenomenological applicability of the SVA as an autoethnographic method as well as highlight the individual-oriented phenomenological substantiality of meme-ing that involves self-other relations in social distancing

Autoethnography · Context (archaeology · Coronavirus disease 2019 (COVID-19 · Distancing · Epistemology · Interpretative phenomenological analysis · Lifeworld · Phenomenology (philosophy · Qualitative research · Reflexivity · Social distance · Social science · Sociology · The Internet · Gender, Feminism, and Media · Humor Studies and Applications · Language, Discourse, Communication Strategies · Psychology · Social Psychology

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Unique citing works3
Citations per year3
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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