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Maternalism and Political Mobilization

How California's Postwar Child Care Campaign Was Won

Bibliographic Data

ID2369293
AuthorsEllen Reese (0000-0002-0505-4601, University of California, Los Angeles, corresponding author)
Year1996
Volume10
Issue5
Pages566-589
Publication date1996-10-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueGender & Society (JOURNAL)
Journal identifiersISSN: 0891-2432 • E-ISSN: 1552-3977
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/089124396010005005
OpenAlexW1974823070
LanguageEN
Citations received10
References cited33

Unlike other states, California retained a large proportion of the child care centers that had been established during World War II. In 1946, the California state government allocated state funds for child care in response to a vigorous child care campaign. The campaign, which was, in large part, a working mothers movement, was a 'transformed maternalist' movement. It used maternalist rhetoric to defend state-subsidized child care that was criticized by more traditional maternalists. Using resource mobilization theory, I explain the relatively high degree of political mobilization on the child care issue in California in terms of the greater availability of co-optable social resources (i.e., potential supporters, campaign leaders, and communication networks), which California's relatively large wartime child care program provided, and the existence of movement entrepreneurs willing to mobilize these latent resources. Child care advocates were successful because they operated within a relatively favorable political opportunity structure since they did not have to contend with a strained state treasury or a mobilized countermovement and were able to garner the support of a wide variety of women's and social organizations and an influential social reformer

Child care · Economic growth · Economics · Government (linguistics) · Mobilization · Political economy · Political opportunity · Political science · Politics · Resource mobilization · Rhetoric · Social movement · Sociology · State (computer science) · Subsidy · Treasury · Historical Studies on Reproduction, Gender, Health, and Societal Changes · Latin American and Latino Studies · Law · Medicine · Nursing · Public Administration · Race, History, and American Society

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Unique citing works10
Citations per year0,38
Citation span2000 - 2023 (24)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 5

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