What is a Commercial?
Bibliographic Data
| ID | 23707259 |
|---|---|
| Authors | Ira D Glick (0000-0002-8518-0893), Ira Glick, Sidney J Levy |
| Year | 2017 |
| Pages | 174-203 |
| Publication date | 2017-07-12 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | CHAPTER |
| Venue | Living with television (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9780203787021-11 |
| OpenAlex | W2907562878 |
| ISBN | 9780203787021 |
| Language | EN |
Television commercials are a particular form of communication. They are a blending of cinematic techniques and selling messages, combining features that attract and repel in various proportions. They have a special character of their own, since they can combine the atmosphere of the motion picture, the cartoon strip, and the salesman on the doorstep with the particular setting that is television in the home.
Business · Consumer Behavior in Brand Consumption and Identification · Innovation and Socioeconomic Development · Pharmaceutical industry and healthcare
| Citation velocity | historical |
|---|---|
| Highly cited | No |