Organic Branding
The Self, Advertising and Life-Experience Formats
Bibliographic Data
| ID | 23716016 |
|---|---|
| Authors | Gareth Palmer (corresponding author) |
| Year | 2011 |
| Pages | 132-143 |
| Publication date | 2011-01-01 |
| Open Access | No |
| Type | OTHER |
| Venue | Reality Television and Class (JOURNAL) |
| Publisher | Bloomsbury Publishing plc (PUBLISHER • GB) |
| DOI | 10.5040/9781839028564.ch-009 |
| OpenAlex | W190933774 |
| ISBN | 9781839028564 |
| Language | EN |
Just like any other artificially imaged commodity, then, the resultant construct – a persona constructed for public consumption – is marked by the transformative effects of the promotional supplement. The outcome ... is a self which continually produces itself for competitive circulation: an enacted p
Advertising · Business · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media
| Highly cited | No |
|---|