Digital Ethnography and Media Practices

Bibliographic Data

ID23720587
AuthorsElisenda Ardèvol, Edgar Gómez-Cruz (0000-0003-0055-9966), Edgar Gómez‐Cruz
Year2013
Pages498-518
Publication date2013-12-02
Peer ReviewedYes
Open AccessYes
TypeCHAPTER
PublisherWiley (PUBLISHER • GB)
DOI10.1002/9781444361506.wbiems193
OpenAlexW1574021881
ISBN9781444361506
LanguageEN
Citations received23
References cited53

This chapter deals with ethnographic methodologies used when studying digital media, social contexts, and cultural practices. The chapter starts with an introduction to ethnography and its challenges when going digital. It then provides an overview of the different approaches to digital ethnography depending on the object of study: (1) the ethnography of online communities, virtual worlds, and social media sites; (2) the connective ethnography proposal through online and offline field settings; and (3) the ethnography of everyday life and the issue of audiences and creative practices in digital media. Finally, we discuss methodological issues relating to how to conduct online ethnographic fieldwork, including participant observation, interviews, as well as digital tools for registering, analyzing, presenting data, and some ethical considerations.

Digital culture · Digital media · Epistemology · Ethnography · Everyday life · Field (mathematics) · Media studies · Object (grammar) · Online and offline · Participant observation · Social media · Sociology · World Wide Web · Anthropology · Artificial Intelligence · Computer Science · Focus Groups and Qualitative Methods · Media Studies and Communication · Social Media and Politics

Tools

Open DOILibgenOpen Access