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Resumo

Neoliberal restructuring blurs the state/market boundary in introducing the position of 'private state workers': employees of for-profit providers who deliver publicly funded, state-prescribed services. Despite their prevalence, these workers have received scant scholarly attention. Addressing this gap, this article studies Employment Goal Planners (EGPs) employed at private for-profit providers of activation services in Israel. Drawing on extensive ethnographic observation and in-depth interviews, it argues that far from detached 'mercenaries', private state workers are committed actors who advance a distinct vision of public service delivery suited to the neoliberal state. These workers navigate their liminal position along an ever-shifting state/market divide by intertwining contemporary market tropes onto outdated schemas of state work. While the literature commonly views the market as an imposition on public service workers, this study finds that the market can also serve as a resource for inspiring alternative public service ethics and work models.

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