Social Media, Happiness, and Virtual Communities
Bibliographic Data
| ID | 23759727 |
|---|---|
| Authors | Joanne Garde-Hansen (0000-0003-2462-3790, University of Warwick), Kristyn Gorton (0000-0002-7741-360X, University of York) |
| Year | 2013 |
| Pages | 103-125 |
| Publication date | 2013-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | CHAPTER |
| Venue | Emotion Online (SOURCE_BOOK) |
| Publisher | Palgrave Macmillan UK (PUBLISHER) |
| DOI | 10.1057/9781137312877_5 |
| OpenAlex | W2489940875 |
| ISBN | 9781137312877 |
| Language | EN |
| Citations received | 1 |
We share therefore we are: likes, retweets, acceptance, followers, friends, connected, linked, networked, gifting, and everything is connected to everything . These are just some of the buzzwords and phrases of our socially mediated economy, which circulates around notions of ‘open happiness’ (Coca-Cola), your ‘happy place’ (Campbell’s Soup), or ‘make room for happiness’ and long-standing messages of ‘I’m lovin’ it’ and the Happy Meal (McDonald’s). 1 From the installation of a Hug Machine in Singapore in 2012, which delivers a free can of Coca-Cola in return for a hug, to the development of digital out-of-home technologies that seek to engage consumers in gesture-based marketing, our bodies are being drawn together into emotional markets, audiences, and crowds.
Advertising · Aesthetics · Art · Business · Coca cola · Computer security · Crowds · Happiness · Media studies · Sharing economy · Social media · Sociology · World Wide Web · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |