The Best Kept Secret in Sports

The 2010 Youth Olympic Games

Bibliographic Data

ID2377959
AuthorsLawrence W Judge (0000-0002-9941-5665, Ball State University, Muncie, IN, USA,, corresponding author), Jeffrey Petersen (0000-0001-8612-2508, Baylor University, Waco, TX, USA,, corresponding author), Matt Lydum (Defiance College, Defiance, OH, USA, corresponding author)
Year2009
Volume44
Issue2-3
Pages173-191
Publication date2009-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Review for the Sociology of Sport (JOURNAL)
Journal identifiersISSN: 1012-6902 • E-ISSN: 1461-7218
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1012690209335939
OpenAlexW2084309652
LanguageEN
Citations received4
References cited39

The International Olympic Committee seeks to reignite interest in Olympic sports in a generation of adolescents that are becoming increasingly overweight and inactive. International Olympic Committee president, Jacques Rogge, helped develop a plan for an Olympic Games for teenagers in 2010; the IOC general assembly approved the idea. But since its declaration on 6 July 2007 this new proposal has provoked loyal advocates and equally committed critics. This study examines the level of awareness of this event in the sporting community in the United States. This newly passed initiative will be examined for academic scrutiny from its very infancy, tracing and predicting impact and outcome from the perspective of athletes, coaches, parents and local and national sport officials in the United States

Ambush marketing · Athletes · Declaration · Media studies · Political science · Public relations · Scrutiny · Sociology · Law · Medicine · Motivation and Self-Concept in Sports · Physical Education and Pedagogy · Youth Development and Social Support

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