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Resumo

Owing to the changes in its technological and economic environment, the national contexts that previously defined the world of sport have changed dramatically. The contribution of sport in defining national identity has been discussed by many scholars across a range of national contexts. However, there has not been a critical examination of the role of sport in articulating Hungarian identity. This is somewhat surprising given that Hungary has been very successful in international sporting competitions producing a society that is rich in sport-related collective memories. The objective of this article is to explore the relationship of sport and national identity in Hungary within the context of globalization and social change. Using document analysis and a survey of a representative sample ( n = 1027) of the Hungarian adult population the research focuses on public attitudes to sport, and within these, the different aspects of national identity. The achievements of elite Hungarian athletes are emphasized by (sport) politicians and by the media, having an impact on the opinions and expectations of citizens. The results show that for the majority of Hungarian society elite-sport success is important, however, identification decreases in cases of failures and scandals. Issues that are not related to elite sport are not as prominent although these may strengthen national integration regardless of performance success. elite sport, globalization, Hungary, national identity, sport consumption

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