The contested terrain of alcohol sponsorship of sport in New Zealand
Bibliographic Data
| ID | 2378232 |
|---|---|
| Authors | Kieran Cody (University of Otago), Steven J Jackson (0000-0002-0902-1831, University of Otago), Steve Jackson (University of Otago) |
| Year | 2016 |
| Volume | 51 |
| Issue | 4 |
| Pages | 375-393 |
| Publication date | 2016-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Review for the Sociology of Sport (JOURNAL) |
| Journal identifiers | ISSN: 1012-6902 • E-ISSN: 1461-7218 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1012690214526399 |
| OpenAlex | W1995812679 |
| Language | EN |
| Citations received | 9 |
| References cited | 17 |
This study examines the politics and policy implications of alcohol sponsorship of sport in New Zealand. Specifically, it draws on the recommendations of the 2010 New Zealand Law Commission report titled Alcohol in our lives: Curbing the harm, which called for the gradual elimination of all alcohol sponsorship from New Zealand sport. Using a multi-method approach, the paper examines the contested terrain of the alcohol-sport relationship, that is, the nature of the relationship and its potential impact on the nation's binge drinking culture, how it is regulated by both states and sport organisations within the international community and, finally, the perspectives of key stakeholders in the debate. The views of key stakeholders offer insights into the nature of competing interests at play within the alcohol-sport sponsorship relationship. Overall, the findings highlight the challenges of social change and the need for more research and a community-based, multidimensional approach that is reinforced through regulation
Commission · Harm · Political science · Politics · Public relations · Social science · Sociology · Sociology of sport · Gambling Behavior and Treatments · Law · Substance Abuse Treatment and Outcomes · Wine Industry and Tourism
Alcohol Sponsorship and New Zealand Regional Rugby Unions
Alcohol versus sponsorship
The Contested Terrain of Sport
Athlete Maltreatment as a Wicked Problem and Contested Terrain
Alcohol and masculinity within community sports clubs in Aotearoa New Zealand
The Changing Role of Alcohol Among Male Australian Sports Fans
I just saw the alcohol brand, I never really thought of the zeros”
Agency constraints and possibilities
Assessing the sociology of sport
| Unique citing works | 9 |
|---|---|
| Citations per year | 0,82 |
| Citation span | 2015 - 2026 (12) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |