The Language of Organizational Styling

Bibliographic Data

ID23790741
AuthorsL Wee (0000-0002-2176-7951, National University of Singapore, corresponding author)
Year2014
Publication date2014-12-31
Open AccessYes
TypeBOOK
VenueLanguage of Organizational Styling (SOURCE_BOOK)
PublisherCambridge University Press (PUBLISHER • US)
DOI10.1017/cbo9781107294899
OpenAlexW4299952076
ISBN9781107294899
LanguageEN
Citations received13

The ways in which commercial organizations and service providers 'style' themselves – creating the image they wish to portray to their potential consumers – is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.

Applied linguistics · Art · Business · Linguistics · Order (exchange) · Political science · Public relations · Semiotics · Service (business) · Sociolinguistics · Sociology · Style (visual arts) · Visual arts · Anthropology · Cultural Studies · Discourse Analysis in Language Studies · Language, Metaphor, and Cognition · Marketing · Philosophy

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