Customer Relationship Management
Bibliographic Data
| ID | 23808040 |
|---|---|
| Authors | V Kumar (0000-0003-1381-820X, Georgia State University), Werner J Reinartz (0000-0002-2440-3117, University of Cologne), Werner Reinartz |
| Year | 2018 |
| Publication date | 2018-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Customer Relationship Management (SOURCE_BOOK) |
| Publisher | Springer Berlin Heidelberg (PUBLISHER) |
| DOI | 10.1007/978-3-662-55381-7 |
| OpenAlex | W4255593721 |
| ISBN | 9783662553817 |
| Language | EN |
| Citations received | 7 |
Business · Customer Relationship Management · GRASP · Knowledge management · Process management · Software engineering · Computer Science · Customer Service Quality and Loyalty · Marketing
Social Selling im B2B
Buttressing customer relationship management through digital transformation
The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms
Seeing with the Customer’s Eye
Inward and Outward Network Influence Analysis
Latent stage model for carsharing usage frequency estimation with Montréal case study
A Combined Importance-Performance Map and Necessary Condition Analysis of the Acceptance of Blockchain Use in Marketing
| Citations per year | 1.17 |
|---|---|
| Citation span | 2020 - 2025 (6) |
| Highly cited | No |