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E-Whanaungatanga

The role of social media in Māori political empowerment

Bibliographic Data

ID2389031
AuthorsJoanne Waitoa (Massey University, corresponding author), R Scheyvens (0000-0002-4227-4910, Massey University), Te Rina Warren (Massey University)
Year2015
Volume11
Issue1
Pages45-58
Publication date2015-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAlterNative An International Journal of Indigenous Peoples (JOURNAL)
Journal identifiersISSN: 1177-1801 • E-ISSN: 1174-1740
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/117718011501100104
OpenAlexW1598792767
LanguageEN
Citations received13
References cited27

Lower voter turnout and lack of political empowerment sees Māori engaging less than Pākehā (European New Zealanders) with the political system to the detriment of Māori development. This paper explores the potential of social media to enhance Māori development via political engagement. Mana Party Facebook pages are used as a case study to investigate if social media can encourage Māori political awareness and participation. Results found that social media has both positive and negative implications for political engagement and indigenous development. While social media aligns with tikanga Māori (values/customs) through tino rangatiratanga (self-determination) and whanaungatanga (relationships/networks), other aspects such as cultural misappropriation conflict with Māori values. The paper explores tensions in the use of social media for political engagement among indigenous peoples and offers a framework promoting e-whanaungatanga to illustrate how they might use social media in a way that emphasizes the positive and mitigates the negative aspects of the platform

Empowerment · Indigenous · Media studies · Misappropriation · Political communication · Political science · Politics · Public relations · Social media · Sociology · E-Government and Public Services · Gender Studies · ICT in Developing Communities · Law · Social Media and Politics

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Unique citing works13
Citations per year1,63
Citation span2018 - 2026 (9)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 13

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