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Eat what you hear

Gustasonic discourses and the material culture of commercial sound recording

Bibliographic Data

ID2391100
AuthorsShawn Vancour (0000-0002-6019-0374, University of California, Los Angeles, corresponding author), Kyle Barnett (0009-0002-5918-3190, Bellarmine University, Louisville, KY, USA)
Year2017
Volume22
Issue1
Pages93-109
Publication date2017-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Material Culture (JOURNAL)
Journal identifiersISSN: 1359-1835 • E-ISSN: 1460-3586
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359183516679186
OpenAlexW2570995196
LanguageEN
Citations received1
References cited26

This article analyzes discursive linkages between acts of listening and eating within a combined multisensory regime that the authors label the gustasonic. Including both marketing discourses mobilized by the commercial music industry and representations of record consumption in popular media texts, gustasonic discourses have shaped forms and experiences of recorded sound culture from the gramophone era to the present. The authors examine three prominent modalities of gustasonic discourse: (1) discourses that position records as edible objects for physical ingestion; (2) discourses that preserve linkages between listening and eating but incorporate musical recordings into the packaging of other foodstuffs; and (3) discourses of gustasonic distinction that position the listener as someone with discriminating taste. While the gustasonic on one hand serves as an aid to consumerism, it can also cultivate a countervailing collecting impulse that resists music's commodity status and inscribes sound recording within alternative systems of culture value

Acoustics · Active listening · Advertising · Aesthetics · Art · Business · Commodity · Consumerism · Impulse (physics · Musical · Political science · Sociology · Sound (geography · Taste · Value (mathematics · Visual arts · Communication · Computer Science · Diverse Musicological Studies · Law · Multisensory perception and integration · Music History and Culture · Psychology

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Unique citing works1
Citations per year0,2
Citation span2021 - 2021 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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