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Enregistering cuteness of fashion clothes on Chinese social media

Bibliographic Data

ID2391232
AuthorsKunming Li (0000-0002-1291-4999, Jiangnan University, Wuxi, China, corresponding author)
Year2021
Volume26
Issue2
Pages201-218
Publication date2021-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Material Culture (JOURNAL)
Journal identifiersISSN: 1359-1835 • E-ISSN: 1460-3586
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1359183521994876
OpenAlexW3139082817
LanguageEN
Citations received4
References cited43

In the context of cute material culture, this article focuses on the production of valorized cute aesthetic in fashion clothes being sold on Chinese social media. Through corpus-enlightened empirical case studies, the article demonstrates how the baby-talk register converges with the material design and embodiment of clothes to synergically affect the cute materiality of the clothes at issue. With special attention paid to discursive practices of enregisterment, the study tries to recalibrate the existing biased hermeneutics of cute material culture that largely reduce cute clothes to material immediacy and consumerist passivity. The study sheds light on the collegiality and complementarity that enregisterment shows for embodiment and material design in the production of material aesthetics, and by doing so enriches the understanding of materiality within clothing material culture in general

Aesthetics · Art · Clothing · Complementarity (molecular biology · Materiality (auditing · Sociology · Cultural Industries and Urban Development · Fashion and Cultural Textiles · History · Public Spaces through Art

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Unique citing works4
Citations per year1,33
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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