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Using GPS Geo-tagged Social Media Data and Geodemographics to Investigate Social Differences

A Twitter Pilot Study

Bibliographic Data

ID2391896
AuthorsPaul Chappell (0000-0002-3587-570X, independent scholar, corresponding author), Mike Tse (University of York), Ying Kei Tse (0000-0001-6174-0326, University of York), Minhao Zhang (0000-0002-1334-4481, University of York), Susan Moore (0000-0003-4771-2876, University of York), Susan R Moore (University of York)
Year2017
Volume22
Issue3
Pages38-56
Publication date2017-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociological Research Online (JOURNAL)
Journal identifiersISSN: 1360-7804 • E-ISSN: 1360-7804
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1360780417724065
OpenAlexW2755104540
LanguageEN
Citations received2
References cited30

This article outlines a new method for investigating social position through geo-tagged Twitter data, specifically through the application of the geodemographic classification system Mosaic. The method involves the identification of a given tweeter's likely location of residence from the 'geo-tag' attached to their tweet. Using this high-resolution geographic information, each individual tweet is then attributed a geodemographic classification. This article shows that the specific application of geodemographics for discerning between different types of tweeters is problematic in some ways, but that the general process of classifying tweeters according to their position in geographical space is viable and represents a powerful new method for discerning the social position of tweeters. Further research is required in this area, as there is great potential in employing the mobile global positioning system data appended to digital by-product data to explore the intersections between geographical space and social position

Advertising · Biology · Business · Data science · Geography · Global Positioning System · Residence · Social media · Sociology · Telecommunications · World Wide Web · Computer Science · Data-Driven Disease Surveillance · Geographic Information Systems Studies · Human Mobility and Location-Based Analysis

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Unique citing works2
Citations per year0,5
Citation span2022 - 2025 (4)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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