Multi-targeted ethnography and the Challenge of Engaging New Audiences and Publics
Bibliographic Data
| ID | 2391906 |
|---|---|
| Authors | Tom O’dell (0000-0002-3242-759X, Lund University, corresponding author) |
| Year | 2017 |
| Volume | 22 |
| Issue | 4 |
| Pages | 193-207 |
| Publication date | 2017-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Sociological Research Online (JOURNAL) |
| Journal identifiers | ISSN: 1360-7804 • E-ISSN: 1360-7804 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1360780417726734 |
| OpenAlex | W2751294747 |
| Language | EN |
| References cited | 35 |
This article focuses upon and problematizes the manner in which anthropologists and ethnologists have traditionally striven to communicate and share the knowledge they have gained through fieldwork. It does so by presenting and discussing the concept of multi-targeted ethnography, a move which implies a switch in perspectives that emphasizes distributive rather than accumulative modes of the ethnographic endeavor. In so doing, the objective of this text is to illuminate and discuss how multi-targeted ethnography might be understood, framed, and developed in relation to the broader array of audiences that ethnography is increasingly expected to engage. As part of this argument, the text points to a need to more actively reflect upon how scholars can engage the audiences their work is intended for, to not only establish understanding, answer questions, and deliver solutions to existing problems but even point to underlying questions that may elude clear-cut answers and be in need of open discussion and contestation
Epistemology · Ethnography · Media studies · Political science · Politics · Publics · Sociology · Anthropology · Computer Science · Contemporary Sociological Theory and Practice · Law · Qualitative Research Methods and Ethics · Social and Cultural Dynamics
Ethnography and the Corporate Encounter
The Development of Applied Anthropology in America
Theoretical Scholarship and Applied Practice
For Public Sociology
For Public Sociology
Ethnography in the Field of Design
Ethnography then and now
Models of Engaged Scholarship
Doing Sensory Ethnography
The Chicago Guide to Collaborative Ethnography
Fieldwork Is Not What It Used to Be
From Experimental Moment to Legacy Moment
What Do Anthropologists Do
Transcription and the Senses
Still Life in Nearly Present Time
Revisits
What's the Use of Culture
Ethnography and Virtual Worlds
That's enough about ethnography
Evoking Imaginaries
What Will We Have Ethnography Do
The Promise of Sociology
Reflections on Collaboration
Collaborative Museology and the Visitor
Anthropologists only need apply
Making anthropology public
Collaborative Ethnography and Public Anthropology
| Citation velocity | historical |
|---|---|
| Highly cited | No |