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Cyber toy stories

The broken promises and broken parts of interactive sex toys

Bibliographic Data

ID2394213
AuthorsEkat Osipova (0000-0001-9583-4005, TU Wien, corresponding author), Azadeh Badieijaryani (TU Wien), Katta Spiel (0000-0001-6094-9531, TU Wien)
Year2025
Volume28
Issue4
Pages1544-1565
Publication date2025-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSexualities (JOURNAL)
Journal identifiersISSN: 1363-4607 • E-ISSN: 1461-7382
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/13634607241274983
OpenAlexW4401627474
LanguageEN
Citations received2
References cited50

Interactive sex toys shape how we understand sexual intimacies and pleasures on an individual and societal scale. Yet analytical and critical research on actual devices is scant. To help address this, we conducted an in-depth Feminist Content Analysis of interactive products offered by one Dutch manufacturer, including text and video material that discusses and presents those products. Applying the theoretical lens of technosexual scripts, we show how one of the largest industry stakeholders engages in promising a utopian sex-future, while upholding and re-inscribing normative scripts for how sexual encounters with others and oneself can be technologically mediated. Our analysis illustrates the far-reaching consequences of skewed (and unkept) promises of safety, health and optimization, which implicates technologists as well as marketing strategists

Aesthetics · Art · Normative · Political science · Scripting language · Sociology · Computer Science · Gender, Feminism, and Media · Innovative Human-Technology Interaction · Law · Psychology · Sexuality, Behavior, and Technology

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Unique citing works2
Citations per year2
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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