"Marketing the "radical
Symbolic communication and persuasive technologies in jihadist websites
Bibliographic Data
| ID | 2394931 |
|---|---|
| Authors | Kamaldeep Bhui (0000-0002-9205-2144, Queen Mary University of London, corresponding author), Yasmin Ibrahim (0000-0003-4451-8488) |
| Year | 2013 |
| Volume | 50 |
| Issue | 2 |
| Pages | 216-234 |
| Publication date | 2013-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Transcultural Psychiatry (JOURNAL) |
| Journal identifiers | ISSN: 1363-4615 • E-ISSN: 1461-7471 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1363461513479329 |
| PMID | 23610197 |
| OpenAlex | W2101268737 |
| Language | EN |
| Citations received | 8 |
| References cited | 26 |
This paper reviews the persuasion techniques employed by jihadist websites with particular reference to the patterns of rhetoric, image, and symbolism manifested in text, videos, and interactive formats. Beyond symbolic communication, the online media needs to be also understood through its persuasive tendencies as a medium which elicits social response through its design architecture. This double articulation of new media technologies, as a medium for information and as a form of persuasive technology, has provided new means to market the radical. The marketing techniques of jihadist websites through multimedia formats have consequences for the formation of identities, both collective and individual. As a marketing tool it combines established forms of rhetoric and propaganda with new ways to reach audiences through both popular culture and religious ideologies. The paper analyses the implications for further research and counterterrorism strategies
Advertising · Business · Digital media · Ideology · Media studies · New media · Persuasion · Political science · Politics · Public relations · Rhetoric · Social media · Sociology · The Symbolic · World Wide Web · Computer Science · Jewish and Middle Eastern Studies · Law · Middle East and Rwanda Conflicts · Psychology · Social Psychology · Terrorism, Counterterrorism, and Political Violence
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Radicalization to Violence
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Cultures of the Internet
National Interests in International Society
Virtual Ethnography
The ethics of persuasive technology
Digital Diasporas
Understanding terror networks
Understanding Terror Networks
Walking Away from Terrorism
Die Internet-Galaxie
Dancing With Wolves
Muslims, identity and multimodal communication on the internet
Understanding media
Radical Politics on the Net
International Norm Dynamics and Political Change
Persuasion, Frames and Norm Construction
Autonomy Online
Analysis and Evolution of the Global Jihadist Movement Propaganda
The Psychology of Mass-Mediated Terrorism
Human Rights and the Transformations of War
| Unique citing works | 8 |
|---|---|
| Citations per year | 0,62 |
| Citation span | 2013 - 2021 (9) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 7 |