Marketing Brands in Africa

Perspectives on the Evolution of Branding in an Emerging Market

Bibliographic Data

ID24026629
EditorsSamuelson Appau (0000-0003-4460-1900)
Year2021
Publication date2021-01-01
Open AccessYes
TypeBOOK
VenueMarketing Brands in Africa (SOURCE_BOOK)
PublisherSpringer International Publishing (PUBLISHER • SG)
DOI10.1007/978-3-030-77204-8
ISBN9783030772048
LanguageEN
Citations received1

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